New Analytics Features Give Campaigns Deeper Insights Into Voter Sentiment

LAS VEGAS, Nev. — June 16, 2026 — AmplePoints Elections announced new analytics and reporting features that give campaigns and political agencies a clearer view of participant engagement and sentiment.

The updated dashboard brings together key performance indicators such as impressions, starts, completions, average watch or read time, cost per completed experience, geographic activity, device information, poll results, survey responses, and sentiment selections.

After completing eligible content, participants can respond using sentiment choices such as Inspired, Excited, Hopeful, Neutral, Concerned, Confused, or Angry. These responses help campaigns understand not only whether content was completed, but how participants felt after experiencing it.

Campaigns can use the information to compare messages, identify topics that require clarification, understand geographic differences, and make more informed decisions about future communication.

“Campaigns should not have to guess whether a message connected,” said Tony Singh, CEO and Founder of AmplePoints Elections. “Our analytics are designed to show what people completed, how they responded, and where campaigns may need to adjust.”

The reporting tools support surveys, polls, video ads, video-plus-poll experiences, and campaign information pages. Agencies can manage multiple organizations and client experiences through the platform while reviewing performance in one place.

Completed participant lists may also be organized for future re-engagement, allowing campaigns to build follow-up experiences for people who previously watched, read, answered, or completed specific content.

AmplePoints Elections is non-partisan, supports up to 200 languages, and does not sell participant data to third parties.